The Online Portfolio of Elle Aliya Groves
 elle groves | writer, reporter, author
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Resume

Text and downloadable versions are available at the bottom of the page.

ELLE GROVES

WORK EXPERIENCE
PRESENT
Proposal Writer
April 2012 - Present
Catamount Constructors, Inc

   *Develops response-focused, technically accurate content for government RFPs at an average of 1.56 proposals/week
   *Compiles/maintains large databases relevant to project information for use in responding to government RFPs
   *Works in team of four, won $55 million in federal work for FY2012, with each team member averaging $15.71 million in wins.
   *Team win rate was 33 percent for 2012 regardless of proposal type (IDIQ/MATOC/SATOC, etc)

Reporter
February 2012 - Present
FRM News

   *Pitches story ideas
   *Conducts interviews and delivers news to residents of Colorado, Wyoming, and Utah
   *Circulation of ________. 

PAST
Marketing & Media Relations Manager
July 2011 - February 2012
Sinless Sun Airbrush Spray Tanning

   *Managed website, online identity, social media presence and online marketing tools, including blogging, newsletter, 
     Google Adwords
   *Managed press contacts, outreach, and public identity development
   *Assisted with overall brand strategy and development
   *Assisted CEO with company's growth over long term
   *Managed internal and external communications
   *Managed and assisted with franchising procedures
   *Streamlined procedural policies for guest/client reception, retention, communication as well as employee communication and
     salon management procedures

Media Relations & Marketing
July 2010 - June 2011
Appliance Factory Outlet

   *wrote press releases with national outreach
   *built & maintained consistent relationships with press
   *managed social media presence
   *facilitated rebranding campaign for company including development of new logo
   *trained associates on marketing campaigns & trained/managed new hires’ development in the department
   *prepared both print & web media for sales & in-store marketing purposes


Media & Marketing Intern
August 2009 - present
Lambda Community Center

    * Wrote articles for monthly community newsletters sent to over 900 recipients
    * wrote press releases for events with outreach to 36 local media contacts
    * prepared email alerts to mobilize community around nation-wide events
    * contributed to building social media presence for organization


Research & Communication Intern
January - May 2009

MeDLi: http://medli.colostate.edu/

    * Identified target audiences and conducted consumer insight analysis for educational project
    * wrote online content for targeted audience; worked in team of 11 in fast-paced environment
    * networked with local community to compile resources

Field Manager
June 2008 - November 2008
Colorado Citizen’s Coalition

    * Organized community through door-to-door communication
    * trained and managed team of 4-6 canvassers for 2008 election season


Editor-in-Chief
August 2004 - May 2005

The Sierra Sentinel; Sierra High School

    * General oversight, copy-edited, designed layouts, and managed 5-7 staff reporters for monthly publication
    * reported on controversial issues facing high school population while maintaining student-teacher respect
    * brought newspaper from 4th to 2nd in state out of 60 newspapers at Colorado High School Press Association

Shift Leader / Sales Associate
September 2004 - October 2008
Gamestop, Inc.

    * Formulated marketing strategies
    * managed team of 3 salespersons

EDUCATION
Colorado State University
Fort Collins, Colorado
BA in Journalism and Technical Communication with focus in Computer-Mediated Communication

SKILLS
Writing:   

    * Six years reportorial/AP style
    * Five years web-based
    * Some PR

Language:  

    * Cross-cultural and team communication
    * Proficient in French

Technology:   

    * Advanced studies in Telecommunications.
    * Adobe Photoshop
    * Dreamweaver
    * InDesign
    * Final Cut Pro
    * Audacity
    * PC and Mac OS
    * HTML/CSS
    * Social Media

References available upon request.
Groves Resume 2012
File Size: 788 kb
File Type: pdf
Download File